Compliance Corner
July 2010
The
Most Powerful Claims You Can Use
The
ASEA brand is more than our logo; it’s more than an ad. It’s all of us
together, sending a consistent message to our public. We are, after all, what
we represent ourselves to be, and the stronger our message, the stronger our
brand. One way to protect the brand is to be sure all claims are aligned with
the ASEA message.
An
approved claim avoids making any curative statements, but it can still provide
power-packed facts. Here are all the claims you can make:
ASEA Product-Specific Claims
•
ASEA is the only stable perfectly balanced mixture of reactive molecules that
exist outside of the body.
•
ASEA is based on more than 16 years of research, making it a safe and natural
way to help your body function as it should.
•
The components in ASEA are native to the body and consistent with its natural
chemical balance.
•
ASEA increases the effectiveness of the body’s most important natural
antioxidants by over 500%.
•
ASEA supports immune system functions that reduce oxidative stress and repair
cellular damage.
•
ASEA accelerates the body’ production of its own natural antioxidants, like
glutathione, superoxide dismutase (SOD), and catalase.
•
ASEA is the only product that delivers the balanced foundation that every
person must have to allow their body and immune system to function at its
optimal level.
•
ASEA simply contains the raw materials that our body and our immune system need
to help support our overall health and wellbeing.
Reactive Molecules-Specific
Claims
•
Antioxidants are incapable of fighting free radicals without the help of
reactive molecules.
•
The reactive molecules in ASEA are produced by a complex proprietary
electrochemical process that reduces and oxidizes the base saline solution,
resulting in an equilibrium of several known reactive molecules.
•
These reactive molecules are the same as those that are naturally produced
inside of living cells and have been successfully measured over the last 30
years by the use of certain fluorescent dyes that act as indicators.
•
Verification of the reactive molecules in ASEA is done regularly by utilizing
three of these same standard
fluorescent
indicators, namely R-phycoerythrin (RPE), aminophenyl fluorescein (APF) and
hydroxyphenyl
fluorescein
(HPF).
ASEA Clinical Studies
•
ASEA is safe for ingestion and exhibits zero toxicity, based on standard safety
biomarkers.
•
Athletic endurance, as measured by time to ventilatory threshold and time to
VO2max , is significantly increased by more than 10% on average.
•
ASEA helps speed recovery after athletic exertion.
ASEA Claims Supported by
Research Institutions
•
ASEA increases antioxidant efficiency of glutathione peroxidase and superoxide
dismutase (SOD) inside living cells more than 500%.
•
ASEA significantly stimulates the production of the master antioxidants inside
the cells without causing an inflammatory response.
•
ASEA significantly increases the efficiency of communication signals between
cells, those involved in cell damage detection, cell repair, and cell
replacement.
These statements have not been
evaluated by the Food and Drug Administration. This product is not intended to
diagnose, treat, cure, or prevent any disease.
